How to Thrive as a Financial Wholesaler: “Surviving a Blackout” - Thriving Through the Summer Darkness
On November 9, 1965, the Northeastern United States was plunged into darkness as a major blackout left 30 million people without power.
It happened again in 1977. And in 2003. Are we due for another one?
And what’s this got to do with financial wholesaling?
The usual summer sales slowdown is a lot like a blackout – silence, delays, and communication breakdowns are familiar events that inevitably rear their heads. Here are some tips to shine light in the darkness.
Conservation is Key
The generators may have kicked on, but you don’t have to turn on every light in the house. Similarly, conserve your wholesaling energy for the clients whose electricity is still flowing. Nurture those relationships and leave the others in the dark (for now).
Communicate Fiercely
Blackouts can bring out the best or the worst in people. Let this opportunity bring out your premier communication skills. Be intentional with your messages, creating clear, concise content. Cut the fluff and give your clients meaningful, actionable tips to stay relevant while those around them hide in the darkness.
Visibility in the Shadows
Just because you don’t see or hear someone doesn’t mean they aren’t there. Advisors lurk around corners, reading emails and absorbing content even when they don’t reply. And your name recognition will be imperative when things pick up again. Shine your light brightly in the darkness – be active on LinkedIn, utilize quick check-in techniques, and quietly remind your clients that you are available and ready when they need you.
You don’t have to wait for the power company to get their act together. Using your power wisely, communicating regularly, and being a light in the darkness will set you up for bright visibility when the fall sales cycle starts up.
