top of page


Alpine Dreaming

The year was 2006. Two friends were rearranging a small garage into an office in the Northern California Alpine region known as Mount Shasta.


One was a veteran scheduler serving financial industry professionals. The other was an executive type. The entrepreneurial spirit – that irrepressible belief there is probably a better way – was in full bloom in that car stall as the two moved a splintery old desk into place and launched their dream – Executive Scheduling Associates (ESA). 


Fast forward, ESA is now a Florida corporation that employs 120 work-from-home professionals in 13 states. The company serves 500 salesmen and women representing 50 companies in the U.S. and Canada. 

The two founders in that garage scene – Keri Gentry and Mitch Santala – serve as COO and CEO, albeit working at newer desks with fewer splinters.

And what became their dream of finding that better way? Although Keri and Mitch frown on hyperbole in marketing communication like this website, they would tell you the dream has come true.

Mitch Headshot_edited_edited_edited_edit
Company Beliefs


We assume there is probably one thing more important to you than our effectiveness in supporting your work. That is the behind-the-scenes values that surface when we work with you and your customers. So this is what makes us tick. 

  • Honesty and transparency

  • Ethical practices

  • Accountability and oversight

  • Productivity, more results for your dollar

  • Continuously updated systems, efficiency

  • Compliance, regulatory respect

Your Dreams

That’s probably enough about us. What about you? What are your business dreams? What is your entrepreneurial spirit saying about your future? Could you use an able partner to help you reach your preferred future? We live for that type of opportunity. 


We pledge to provide distinguished service as your partner in results-based scheduling and list management.

Our Mission


ESA Advantages

Employee-Based Company


All of ESA’s associates are W-2 employees, not independent contractors. We can train, manage, and direct each staff member, ensuring quality of service and calendar integrity.


Team Support


You and your scheduler are not alone when you partner with ESA. We back up every associate with management personnel who monitor your account to keep it running smoothly.


Secure, Proprietary Scheduling Software


Your data is stored and managed in our custom-built scheduling software. Every account is password protected and requires two-factor authentication so that your information does not fall into the wrong hands.


Data Refinement


Because client information is always changing we provide data refinement as a complimentary service. In turn, we report turn downs, dead leads, and bad phone numbers directly to you.




Our associates use mapping software to organize your territory into tight zones, giving you less windshield time and more face time with clients.




ESA helps you create a ranking system that allows us to prioritize your top producers and 80/20 lists. The result is high-quality meetings.


ESA associates are employees with management oversight,

not independent contractors.

Employee Testimonies
Snowy Mountain Peaks

Angela Baumgardner

Scheduling Associate

"Working at ESA is highly rewarding. Creating the best possible calendars for my clients is a challenging and fulfilling endeavor."


Dana Smith

Sales Executive

"ESA has been such an amazing experience for me. As a working mother, I am able to work from home and contribute to my family’s income."

bottom of page