Building Momentum in Sales: The A-Z Fever
Episode Summary
In this episode of Evergreen, Darren Cde Baca joins host Mitch Santala to dive into the power of focused energy and storytelling with a strategy called “A to Z Fever.” Designed for financial wholesalers and sales professionals, this framework emphasizes crafting a memorable product story, delivering it with excitement, and building momentum through consistent outreach. Learn how attitude, planning, and effort combine to break through barriers, generate sales traction, and create repeatable success. Whether you’re reaching new prospects or reigniting old connections, this episode offers practical steps to elevate your communication and maximize your impact.
Resources
How to Survive Thrive as a Financial Wholesaler
“Surviving Desert Wastelands” - Navigating the Scorching Summer Months
Summer can feel like a desert for financial wholesalers—quiet inboxes, ghosted meetings, and vanishing advisors. But with smart strategy and mindset shifts, you can thrive in the heat. This month’s tip & trick blog shares three survival tactics to help you navigate mirages, conserve energy, and avoid the sting of summer setbacks. Watch this month’s Tip & Trick video or read our latest blog to strengthen your relationships through financial earthquakes.
Meet the Coaches
Mitch Santala
Mitch Santala is the CEO and co-founder of ESA with over 30 years of entrepreneurial leadership. ESA supports over 500 sales men and women in the financial industry with world class appointment setting services.
Darren Cde Baca
Darren with DCB Strategies provides 40 years of sales management expertise through individual coaching. His effective strategies enrich your career as a financial wholesaler, aiding you in achieving your goals.
